1993 Coach of the Year Clinics Football Manual (Coach of the by Earl Browning

By Earl Browning

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Additional resources for 1993 Coach of the Year Clinics Football Manual (Coach of the Year Clinics Football Manuals)

Sample text

They won't go somewhere where they have to wait an hour to get an interview. If he needs a story, we give him a story. If he drives to the field, we give him the athletes, and we have a story. And I know that at Portland State, it's good to get a story on the air. Operation Togetherness was kind of a bar promotion we put on, where bars could put in money and get some good, positive publicity. Underprivileged kids got to go to the games because of the bar promotions. We had a lot of 2-for-1 deals, a lot of reader board recognition, PA announcements, game programs, etc.

You need to spend money to make money. Spend your time wisely. Ask for a specific amount. Be a friend-raiser. I think the most important thing is to ask for a specific amount, but not just any amount. Ask for a large amount! Don't embarrass the guy. If he has $1 million, ask him for $500,000. He might say no, but he's going to feel good about himself that you think he has $500,000 to give. You don't ask Phil Nike, the owner of Nike, for a $100 contribution. He is insulted! Shoot, he might give you $10 million!

Eighty yards, and the fan called the play. 00 gift certificate. That was a good promotion. Do you know what the guy wanted? He wanted antifreeze. He could have had antifreeze for 10 years. From that, we went to having the fans call a whole series of plays. This was the first time fans really started caring about us, and we got nationwide publicity. We handed out cards in the stands. On one side of the cards was written run in red; on the other Page 6 side, in green, was written pass. We handed out 4000 cards.

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